Solar Coach

Why Solar Coach

Half of signed solar deals never turn on.

By industry estimates, pull-through to install often sits under 50%. Reviews skew negative. Trust in residential solar is at a low. Reps burn out chasing signatures that don't convert — and the customer experience pays for it.

The way forward isn't more closing pressure. It's better discovery, honest education, and clearer expectations so the deal that signs is the deal that installs.

When reps work harder on the right things, everyone wins.

The bet

A win for the rep is a win for everyone.

01Rep wins

A career, not a signature.

Higher pull-through. Fewer cancellations. A referral pipeline that compounds. The reps who do this for ten years tend to do the same thing — they slow down on the front half so the back half lands.

02Customer wins

They actually understand what they bought.

Honest financing math. Realistic timelines. Concerns heard, not steamrolled. The homeowner who installs without surprises is the homeowner who tells their neighbors.

03Industry wins

Solar gets to keep growing.

Pull-through goes up. NPS goes up. Regulators back off. The next ten years of solar growth doesn't get strangled by a reputation problem we made ourselves.

Built by

Someone who's sold the deals,
led the reps, and trained the orgs.

Fifteen years in residential solar — selling in homes, leading sales teams, and building training programs at the three largest national solar providers in the U.S. Long enough to see what makes a rep last, and what burns one out.

Solar Coach was designed against that experience. Most coaching out there teaches you how to close. We built this for what actually moves a career: closing deals that install, earning referrals that compound, and spending less time hunting answers so you can spend more time in front of homeowners.

It's a Maddox Edge product — maddoxedge.com.

How it works

It starts with the concepts.

Solar Coach opens with a visual, interactive course. Nine concepts take a rep from sunlight on the roof to the credits on the bill — the technical and financial foundation an honest solar conversation stands on. Concept 1 is free; the rest unlock with a plan.

  1. 01

    The Sun and the Home

    How the sun's path and the seasons set the energy a home can make.

  2. 02

    The Grid

    How electricity gets from the power plant to the house.

  3. 03

    The Electric Panel

    How the meter measures energy and the panel splits it through the home.

  4. 04

    Power vs. Energy

    Kilowatts vs. kilowatt-hours, and when each one matters.

  5. 05

    Solar Without Battery

    How a solar system powers the home and sends surplus to the grid.

  6. 06

    Solar with Battery

    How a battery stores surplus and keeps power on in an outage.

  7. 07

    Utility Billing Basics

    How to read a utility bill: usage, rates, and what solar offsets.

  8. 08

    Net Energy Metering

    How NEM credits exports at the retail rate, kWh for kWh.

  9. 09

    Net Billing Tariff

    How NBT values exports at avoided cost — in dollars, not kWh.

Contact

Talk to a human

Bug report, feature idea, team pricing question, or just want to say hi — we read everything.

Generalsolarcoach@maddoxedge.com
Privacy & data requestsprivacy@maddoxedge.comData Protection Officer: Christopher Maddox
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